Back to top


The Dance Between Sales and Marketing

**The Dance Between Sales and Marketing**

In the bustling world of supplements (and many other brands), an interesting tug-of-war often unfolds between sales and marketing departments. At first glance, their objectives seem identical: drive sales. But the way each department navigates this task diverges, painting a rich tapestry of strategies and approaches.


**Sales: Setting the Stage**

The sales team is the powerhouse that manages to get products on the crowded shelves. This initial move is crucial; think of the first strike in a game of chess. With tools like coupon codes, end caps, and in-store promotions, they pave the way for the initial push.

Being in a retailer already does half the job. The sheer exposure a product receives from its presence on a shelf can be monumental. Every customer passing by, consciously or subconsciously, registers the brand. But with countless options vying for attention, even top-tier packaging might not be enough to clinch the deal.


**Marketing: Building Bridges**

This is where marketing comes into play. As a marketer, our task transcends selling. We’re here to form bonds, foster trust, and spark connections. It’s all about ensuring that the consumer doesn’t just see the product but feels an intrinsic affinity towards the brand.

In the supplement industry, this bond is paramount. A consumer might use a supplement for ages without discerning a visible change. So, the million-dollar question is, why stick to a particular brand? One significant answer lies in the emotional and trust-based connection a consumer feels, and a powerful medium to foster this connection is through social media.

Various tactics can fortify this bond, but one often underlined is your brand’s complimentary utility. It’s not just about pushing the product but also offering value in other forms. Engaging with customers, offering prompt and thoughtful responses, educating about product benefits in a comprehensible way while complying with FDA guidelines, all play their parts.


**Bridging the Gap**

Despite their mutual objectives, sales and marketing teams can sometimes operate in isolation, an unfortunate scenario for brands. The real magic happens when these two entities collaborate.

Many brands we at Socialike partner with tend to have a singular point person for both sales and marketing. This offers a lucid communication channel, simplifying processes. However, for more extensive brands with separate heads for sales and marketing, we’ve sat in on joint meetings, reporting directly to sales and ensuring an open dialogue, we aim to align their shared objective of driving sales.



Sales and marketing are two sides of the same coin. One sets the stage, the other builds the connection. Their synchrony is vital, and brands that successfully marry these two disciplines will undoubtedly possess a competitive edge. Remember, it’s not about choosing one over the other but realizing that, for the most impactful results, we need both.