How We Do Short-Form Videos
Seemingly overnight, our agency has made some drastic changes in the forms of how we operate. One of the most significant parts of our jobs is now working with creators to create these short-form videos that you see all over social media. I wish I had seen this trend happening two
Six Predictions for 2023
Below are six predictions we have for 2023: The trend to ban Tik Tok will continue to gain momentum; with more and more states banning the app for government workers, this will eventually spill over into the consumer segment. There are very few things in 2023 that garner bi-partisan support. Banning
An Ayurvedic Balance To Our Leadership
We’ve spoken before about the importance of Hiring and Balancing Teams with Ayurveda, but perhaps even more important is the idea of operating our leadership according to Ayurvedic principles. Ayurveda champions balance, so we highly emphasize evenness in the leadership styles that head up our team. We are a small company,
We Have Amazing Clients
Today as I sit at my desk, the helm of the social media marketing agency I've worked tirelessly to grow over the past 12 years, I feel immensely proud of all the clients that Socialike represents. But it wasn't always like this. As recently as nine months ago, we took
Hiring & Balancing Teams with Ayurveda
So much of Ayurveda is about energy and balance, and understanding these concepts is beneficial to just about any area of life. At Socialike, we go as far as applying them to who we hire and how we place them within the company. Just like the Myers-Briggs personality test is
Stanford Neurobiologist + Ayurveda
The ancient wisdom of Ayurveda has always advocated for early risers and suggests waking at or before sunrise each day. In fact, Ayurveda prescribes a method for conducting your daily routine to maximize productivity and enhance creativity-effectively optimizing your day’s “flow.” What’s interesting is that modern neuroscience research agrees with
WTF is Going on With Influencer Marketing
Recently at Socialike, we’ve committed a lot of time reviewing our influencer strategy. In doing that review, there was one question we keep coming back to over and over: Is the ROI there for influencer marketing? We still utilize influencers often, but in many cases, we find more value in creating
Facebook Limits Audience Targeting
Facebook Limits Audience Targeting by Ayurvedic Interests and Health and Wellness Categories In late 2021, Meta announced plans for Facebook Ads Manager to begin phasing out several audience targeting options. All planned changes are detailed targeting options, meaning they relate to users’ personal interests and behaviors. Socialike was surprised to discover that
The Desire For Transparency
If you: · Make your own products · Substitute glass for plastic · Responsibly source your ingredients · Take care of your employees Scream it from the mountain tops. In a world where there is so much bull shit out there, knowing who makes your products, where they come from, and if they treat
Step One. Fine Tune Your Messaging
Brand awareness is one of those things that all brands want and as an agency is hard to directly correlate to increased revenue. We can report all day long on increased reach, impressions, engagements, etc.… We have top-notch listening software that allows us to track mentions across the entire web