How We Do Short-Form Videos
Seemingly overnight, our agency has made some drastic changes in the forms of how we operate. One of the most significant parts of our jobs is now working with creators to create these short-form videos that you see all over social media. I wish I had seen this trend happening two
Six Predictions for 2023
Below are six predictions we have for 2023: The trend to ban Tik Tok will continue to gain momentum; with more and more states banning the app for government workers, this will eventually spill over into the consumer segment. There are very few things in 2023 that garner bi-partisan support. Banning
Retail Focused Brands and E-Commerce
Nearly all of Socialike’s clients have a large retail footprint and a secondary sales channel with Amazon.com. Despite a small percentage of clients’ sales coming from their own e-commerce site, we still consider this independent sales track critical for brand building. Think about your most loyal consumers who tell everyone about
WTF is Going on With Influencer Marketing
Recently at Socialike, we’ve committed a lot of time reviewing our influencer strategy. In doing that review, there was one question we keep coming back to over and over: Is the ROI there for influencer marketing? We still utilize influencers often, but in many cases, we find more value in creating
Marketing Best Practices for Cannabis and CBD Brands
Even though CBD products are really becoming more of a mainstream CPG category these days, marketing them is not as straightforward. Since there are restrictions on using Instagram, Facebook and Google Ads, driving traffic can be challenging. Since we wrote our first article on marketing CBD best practices, limitations on these
Facebook Limits Audience Targeting
Facebook Limits Audience Targeting by Ayurvedic Interests and Health and Wellness Categories In late 2021, Meta announced plans for Facebook Ads Manager to begin phasing out several audience targeting options. All planned changes are detailed targeting options, meaning they relate to users’ personal interests and behaviors. Socialike was surprised to discover that
The Desire For Transparency
If you: · Make your own products · Substitute glass for plastic · Responsibly source your ingredients · Take care of your employees Scream it from the mountain tops. In a world where there is so much bull shit out there, knowing who makes your products, where they come from, and if they treat
Ask Yourself, “Why Do You Care About Follower Growth?”
As we at Socialike start to wrap up our 2022 planning, even though times are changing, one thing we still hear from brands when we determine KPI’s for 2022 is a desire to focus on Instagram follower growth. First, ask yourself, “Why do you care about growing your Instagram followers?” One
My Mom Loves Tik Tok
About two years ago, we wrote an article titled “Should You Give An F About Tik Tok.” Looking back on this article, the answer is an overwhelming yes. For our clients running ads on Tik Tok, we see lower CPC and better reach for similar campaigns being run on Facebook and Instagram.
Increase Your Reach With The Ultimate Instagram SEO Strategy
Want to increase your reach? Get featured on the Instagram Explore Page? Expand your brand or business? SEO tactics are not just for Google, and with this strategy designed for Instagram, your account will rank high in search engine results, and bring more exposure to your brand! USERNAME Include primary keywords