WTF is Going on With Influencer Marketing
Recently at Socialike, we’ve committed a lot of time reviewing our influencer strategy. In doing that review, there was one question we keep coming back to over and over: Is the ROI there for influencer marketing? We still utilize influencers often, but in many cases, we find more value in creating
Marketing Best Practices for Cannabis and CBD Brands
Even though CBD products are really becoming more of a mainstream CPG category these days, marketing them is not as straightforward. Since there are restrictions on using Instagram, Facebook and Google Ads, driving traffic can be challenging. Since we wrote our first article on marketing CBD best practices, limitations on these
Facebook Limits Audience Targeting
Facebook Limits Audience Targeting by Ayurvedic Interests and Health and Wellness Categories In late 2021, Meta announced plans for Facebook Ads Manager to begin phasing out several audience targeting options. All planned changes are detailed targeting options, meaning they relate to users’ personal interests and behaviors. Socialike was surprised to discover that
The Desire For Transparency
If you: · Make your own products · Substitute glass for plastic · Responsibly source your ingredients · Take care of your employees Scream it from the mountain tops. In a world where there is so much bull shit out there, knowing who makes your products, where they come from, and if they treat
Step One. Fine Tune Your Messaging
Brand awareness is one of those things that all brands want and as an agency is hard to directly correlate to increased revenue. We can report all day long on increased reach, impressions, engagements, etc.… We have top-notch listening software that allows us to track mentions across the entire web
Marketing Health, The Ayurvedic Way.
We get this question a lot – What makes Socialike different? In searching for a way to differentiate ourselves and our marketing approach, I looked to my newfound passion for Ayurveda. One of the best things about owning your own business is that you can move the direction of your company to
My Mom Loves Tik Tok
About two years ago, we wrote an article titled “Should You Give An F About Tik Tok.” Looking back on this article, the answer is an overwhelming yes. For our clients running ads on Tik Tok, we see lower CPC and better reach for similar campaigns being run on Facebook and Instagram.
Increase Your Reach With The Ultimate Instagram SEO Strategy
Want to increase your reach? Get featured on the Instagram Explore Page? Expand your brand or business? SEO tactics are not just for Google, and with this strategy designed for Instagram, your account will rank high in search engine results, and bring more exposure to your brand! USERNAME Include primary keywords
Should You Treat Retailers Like Influencers and Influencers Like Retailers?
Niche retailers are specialized stores in your local community such as your local health food store, a bike shop, or yoga studio. These niche retailers hold a lot of clout in the local community, almost like influencers do nowadays. Local shop owners and managers tend to be experts in their field,