Six Predictions for 2023
Below are six predictions we have for 2023: The trend to ban Tik Tok will continue to gain momentum; with more and more states banning the app for government workers, this will eventually spill over into the consumer segment. There are very few things in 2023 that garner bi-partisan support. Banning
WTF is Going on With Influencer Marketing
Recently at Socialike, we’ve committed a lot of time reviewing our influencer strategy. In doing that review, there was one question we keep coming back to over and over: Is the ROI there for influencer marketing? We still utilize influencers often, but in many cases, we find more value in creating
Marketing Best Practices for Cannabis and CBD Brands
Even though CBD products are really becoming more of a mainstream CPG category these days, marketing them is not as straightforward. Since there are restrictions on using Instagram, Facebook and Google Ads, driving traffic can be challenging. Since we wrote our first article on marketing CBD best practices, limitations on these
Ask Yourself, “Why Do You Care About Follower Growth?”
As we at Socialike start to wrap up our 2022 planning, even though times are changing, one thing we still hear from brands when we determine KPI’s for 2022 is a desire to focus on Instagram follower growth. First, ask yourself, “Why do you care about growing your Instagram followers?” One
My Mom Loves Tik Tok
About two years ago, we wrote an article titled “Should You Give An F About Tik Tok.” Looking back on this article, the answer is an overwhelming yes. For our clients running ads on Tik Tok, we see lower CPC and better reach for similar campaigns being run on Facebook and Instagram.
Increase Your Reach With The Ultimate Instagram SEO Strategy
Want to increase your reach? Get featured on the Instagram Explore Page? Expand your brand or business? SEO tactics are not just for Google, and with this strategy designed for Instagram, your account will rank high in search engine results, and bring more exposure to your brand! USERNAME Include primary keywords
How to Make a Viral Video
Every social media user dreams of the day their post will go viral. It is the ultimate measure of success, after all. Our inner middle schooler hopes for the day something we posted becomes the most popular hit on a website. However, these dreams don’t come true by luck. They