The Dance Between Sales and Marketing
**The Dance Between Sales and Marketing** In the bustling world of supplements (and many other brands), an interesting tug-of-war often unfolds between sales and marketing departments. At first glance, their objectives seem identical: drive sales. But the way each department navigates this task diverges, painting a rich tapestry of strategies and
Marketing Supplements is Different
Marketing supplements is different than marketing other CPG brands. It comes with a unique set of challenges that other products do not have to contend with. We are going to assume most people reading this article understand the supplement industry and the nuances of what you can and can not say
WTF is Going on With Influencer Marketing
Recently at Socialike, we’ve committed a lot of time reviewing our influencer strategy. In doing that review, there was one question we keep coming back to over and over: Is the ROI there for influencer marketing? We still utilize influencers often, but in many cases, we find more value in creating
Marketing Best Practices for Cannabis and CBD Brands
Even though CBD products are really becoming more of a mainstream CPG category these days, marketing them is not as straightforward. Since there are restrictions on using Instagram, Facebook and Google Ads, driving traffic can be challenging. Since we wrote our first article on marketing CBD best practices, limitations on these
Facebook Limits Audience Targeting
Facebook Limits Audience Targeting by Ayurvedic Interests and Health and Wellness Categories In late 2021, Meta announced plans for Facebook Ads Manager to begin phasing out several audience targeting options. All planned changes are detailed targeting options, meaning they relate to users’ personal interests and behaviors. Socialike was surprised to discover that
Ask for a Slap in the Face
"If YOU show someone a piece of your work and you ask them 'What do you think?', they will probably say it's okay because they don't want to offend you. Next time, instead of asking if it's right, ask them what's wrong. They may not say what you want to hear, but
Should You Treat Retailers Like Influencers and Influencers Like Retailers?
Niche retailers are specialized stores in your local community such as your local health food store, a bike shop, or yoga studio. These niche retailers hold a lot of clout in the local community, almost like influencers do nowadays. Local shop owners and managers tend to be experts in their field,
Why Social Media Should Have a Seat at the Strategy Table
In the past five years alone, social media has become a crucial part of every department. Companies may involve their social media agencies in marketing efforts, but many fail to see the value in giving them a voice in the larger strategy conversations. Let’s say your brand is conducting customer research.
Why Your Social Media Agency Should Help Design Your Website
Who’s really designing your site? Probably about 95% of the people who say they’ll design your website don’t do it themselves. They outsource it to either a freelance web developer or another company, but they don’t tell you that. Why do you think their in-house developer isn’t on your calls? Related: Anyone