Niche retailers are specialized stores in your local community such as your local health food store, a bike shop, or yoga studio. These niche retailers hold a lot of clout in the local community, almost like influencers do nowadays. Local shop owners and managers tend to be experts in their field,
In the past five years alone, social media has become a crucial part of every department. Companies may involve their social media agencies in marketing efforts, but many fail to see the value in giving them a voice in the larger strategy conversations. Let’s say your brand is conducting customer research.
Who’s really designing your site? Probably about 95% of the people who say they’ll design your website don’t do it themselves. They outsource it to either a freelance web developer or another company, but they don’t tell you that. Why do you think their in-house developer isn’t on your calls? Related: Anyone
DIRECT BOOKINGS FROM GUESTS: EVERYBODY WANTS THEM. It’s a huge collective dream, within the whole hospitality industry, to use social media to wrestle the sales funnel away from OTA’s (Expedia, Travelocity), etc. In essence, this is like winning your own customers back, clawing that 15-25% profit back, and getting your
HINT: START WITH A GOAL Natural products manufacturers are going to get something out of ExpoWest 2016, but some are going to get much more than others. What do I mean by that? The companies that prepare themselves in terms of social media and marketing plans will derive a bigger and longer lasting
Learn From The Best In Hospitality Marketing: Four Seasons’ “Pin. Pack. Go.” Makes Trip Planning A Social Affair
WANT TO GIVE CUSTOMERS A TASTE OF GOOD THINGS TO COME? TAKE A PEEK AT “PIN. PACK. GO.” Who in the hospitality industry wouldn’t welcome a new way to increase your guest’s anticipation for an upcoming visit? “Pin. Pack. Go” service from Four Season Hotels is an example of a new
THE AGENCY THAT READS TOGETHER, LEADS TOGETHER At Socialike we’re engaged in building businesses through social and digital marketing. But we also have Book Club. This serves a couple of purposes. It creates social bonding time and it gives the CEO, Isaac Brody, (e.g. me), a way to inject lessons about