WTF is Going on With Influencer Marketing
Recently at Socialike, we’ve committed a lot of time reviewing our influencer strategy. In doing that review, there was one question we keep coming back to over and over: Is the ROI there for influencer marketing? We still utilize influencers often, but in many cases, we find more value in creating
Marketing Best Practices for Cannabis and CBD Brands
Even though CBD products are really becoming more of a mainstream CPG category these days, marketing them is not as straightforward. Since there are restrictions on using Instagram, Facebook and Google Ads, driving traffic can be challenging. Since we wrote our first article on marketing CBD best practices, limitations on these
Facebook Limits Audience Targeting
Facebook Limits Audience Targeting by Ayurvedic Interests and Health and Wellness Categories In late 2021, Meta announced plans for Facebook Ads Manager to begin phasing out several audience targeting options. All planned changes are detailed targeting options, meaning they relate to users’ personal interests and behaviors. Socialike was surprised to discover that
Step One. Fine Tune Your Messaging
Brand awareness is one of those things that all brands want and as an agency is hard to directly correlate to increased revenue. We can report all day long on increased reach, impressions, engagements, etc.… We have top-notch listening software that allows us to track mentions across the entire web
Marketing Health, The Ayurvedic Way.
We get this question a lot – What makes Socialike different? In searching for a way to differentiate ourselves and our marketing approach, I looked to my newfound passion for Ayurveda. One of the best things about owning your own business is that you can move the direction of your company to
Ask for a Slap in the Face
"If YOU show someone a piece of your work and you ask them 'What do you think?', they will probably say it's okay because they don't want to offend you. Next time, instead of asking if it's right, ask them what's wrong. They may not say what you want to hear, but
Ask Yourself, “Why Do You Care About Follower Growth?”
As we at Socialike start to wrap up our 2022 planning, even though times are changing, one thing we still hear from brands when we determine KPI’s for 2022 is a desire to focus on Instagram follower growth. First, ask yourself, “Why do you care about growing your Instagram followers?” One
How To Tell A Real Brand Ambassador From An Impostor–In One Easy Number
Brand ambassadors may even charge for their ability to influence their followers. Some are worth it, and some aren’t. The term “brand ambassadors” refers to people who influence their followers on social media. Some are unpaid, and presumably do this just for the pleasure of influencing other people. The second type