Back to top
k

Marketing Strategy Tag

Nearly all of Socialike’s clients have a large retail footprint and a secondary sales channel with Amazon.com. Despite a small percentage of clients’ sales coming from their own e-commerce site, we still consider this independent sales track critical for brand building. Think about your most loyal consumers who tell everyone about

Recently at Socialike, we’ve committed a lot of time reviewing our influencer strategy. In doing that review, there was one question we keep coming back to over and over: Is the ROI there for influencer marketing? We still utilize influencers often, but in many cases, we find more value in creating

Even though CBD products are really becoming more of a mainstream CPG category these days, marketing them is not as straightforward. Since there are restrictions on using Instagram,  Facebook and Google Ads, driving traffic can be challenging.   Since we wrote our first article on marketing CBD best practices, limitations on these

Facebook Limits Audience Targeting by Ayurvedic Interests and Health and Wellness Categories In late 2021, Meta announced plans for Facebook Ads Manager to begin phasing out several audience targeting options. All planned changes are detailed targeting options, meaning they relate to users’ personal interests and behaviors. Socialike was surprised to discover that

As we at Socialike start to wrap up our 2022 planning, even though times are changing, one thing we still hear from brands when we determine KPI’s for 2022 is a desire to focus on Instagram follower growth. First, ask yourself, “Why do you care about growing your Instagram followers?” One

Brand ambassadors may even charge for their ability to influence their followers. Some are worth it, and some aren’t. The term “brand ambassadors” refers to people who influence their followers on social media.  Some are unpaid, and presumably do this just for the pleasure of influencing other people. The second type