How Facebook Affects the Hospitality Industry
Social media has revolutionized the hospitality industry. Instagram helps you showcase your hotel visually and engage with guests. Twitter strengthens your relationships with customers, helps you manage your hotel’s reputation, and lets you handle customer service issues in a humanized way. How does social media search play into this? If you want
How to Manage Customer Expectations with Geotags
If someone is planning a vacation, he or she might look at Yelp or TripAdvisor. Do you know what I do? I search the hotel or resort’s geotags on Instagram. Geotags may eventually eliminate review sites like Yelp and TripAdvisor. Simply put, geotagged social media posts have a level of credibility
Take Your Customers, And Your Profits, Back From The OTA’s. Find Them On Social Media.
DIRECT BOOKINGS FROM GUESTS: EVERYBODY WANTS THEM. It’s a huge collective dream, within the whole hospitality industry, to use social media to wrestle the sales funnel away from OTA’s (Expedia, Travelocity), etc. In essence, this is like winning your own customers back, clawing that 15-25% profit back, and getting your
Learn From The Best In Hospitality Marketing: Four Seasons’ “Pin. Pack. Go.” Makes Trip Planning A Social Affair
WANT TO GIVE CUSTOMERS A TASTE OF GOOD THINGS TO COME? TAKE A PEEK AT “PIN. PACK. GO.” Who in the hospitality industry wouldn’t welcome a new way to increase your guest’s anticipation for an upcoming visit? “Pin. Pack. Go” service from Four Season Hotels is an example of a new