As we at Socialike start to wrap up our 2022 planning, even though times are changing, one thing we still hear from brands when we determine KPI’s for 2022 is a desire to focus on Instagram follower growth. First, ask yourself, “Why do you care about growing your Instagram followers?” One
About two years ago, we wrote an article titled “Should You Give An F About Tik Tok.” Looking back on this article, the answer is an overwhelming yes. For our clients running ads on Tik Tok, we see lower CPC and better reach for similar campaigns being run on Facebook and Instagram.
Brand ambassadors may even charge for their ability to influence their followers. Some are worth it, and some aren’t. The term “brand ambassadors” refers to people who influence their followers on social media. Some are unpaid, and presumably do this just for the pleasure of influencing other people. The second type