About two years ago, we wrote an article titled “Should You Give An F About Tik Tok.” Looking back on this article, the answer is an overwhelming yes. For our clients running ads on Tik Tok, we see lower CPC and better reach for similar campaigns being run on Facebook and Instagram.
Brand ambassadors may even charge for their ability to influence their followers. Some are worth it, and some aren’t. The term “brand ambassadors” refers to people who influence their followers on social media. Some are unpaid, and presumably do this just for the pleasure of influencing other people. The second type