The Dance Between Sales and Marketing
**The Dance Between Sales and Marketing** In the bustling world of supplements (and many other brands), an interesting tug-of-war often unfolds between sales and marketing departments. At first glance, their objectives seem identical: drive sales. But the way each department navigates this task diverges, painting a rich tapestry of strategies and
Marketing Supplements is Different
Marketing supplements is different than marketing other CPG brands. It comes with a unique set of challenges that other products do not have to contend with. We are going to assume most people reading this article understand the supplement industry and the nuances of what you can and can not say
How We Do Short-Form Videos
Seemingly overnight, our agency has made some drastic changes in the forms of how we operate. One of the most significant parts of our jobs is now working with creators to create these short-form videos that you see all over social media. I wish I had seen this trend happening two
Retail Focused Brands and E-Commerce
Nearly all of Socialike’s clients have a large retail footprint and a secondary sales channel with Amazon.com. Despite a small percentage of clients’ sales coming from their own e-commerce site, we still consider this independent sales track critical for brand building. Think about your most loyal consumers who tell everyone about
Hiring & Balancing Teams with Ayurveda
So much of Ayurveda is about energy and balance, and understanding these concepts is beneficial to just about any area of life. At Socialike, we go as far as applying them to who we hire and how we place them within the company. Just like the Myers-Briggs personality test is
WTF is Going on With Influencer Marketing
Recently at Socialike, we’ve committed a lot of time reviewing our influencer strategy. In doing that review, there was one question we keep coming back to over and over: Is the ROI there for influencer marketing? We still utilize influencers often, but in many cases, we find more value in creating
The Desire For Transparency
If you: · Make your own products · Substitute glass for plastic · Responsibly source your ingredients · Take care of your employees Scream it from the mountain tops. In a world where there is so much bull shit out there, knowing who makes your products, where they come from, and if they treat
Step One. Fine Tune Your Messaging
Brand awareness is one of those things that all brands want and as an agency is hard to directly correlate to increased revenue. We can report all day long on increased reach, impressions, engagements, etc.… We have top-notch listening software that allows us to track mentions across the entire web
Marketing Health, The Ayurvedic Way.
We get this question a lot – What makes Socialike different? In searching for a way to differentiate ourselves and our marketing approach, I looked to my newfound passion for Ayurveda. One of the best things about owning your own business is that you can move the direction of your company to