How Facebook Affects the Hospitality Industry
Social media has revolutionized the hospitality industry. Instagram helps you showcase your hotel visually and engage with guests. Twitter strengthens your relationships with customers, helps you manage your hotel’s reputation, and lets you handle customer service issues in a humanized way. How does social media search play into this? If you want
How to Support Retailers Through Social
Many retailers--both online and brick-and-mortar--are starving for content. Regional supermarket chains often have one digital marketing manager handling their entire social media presence--and this person is often too busy to create effective content on a regular basis. So, why doesn’t your social agency do the job for them? Think about it:
How to Manage Customer Expectations with Geotags
If someone is planning a vacation, he or she might look at Yelp or TripAdvisor. Do you know what I do? I search the hotel or resort’s geotags on Instagram. Geotags may eventually eliminate review sites like Yelp and TripAdvisor. Simply put, geotagged social media posts have a level of credibility
Why Social Media Should Have a Seat at the Strategy Table
In the past five years alone, social media has become a crucial part of every department. Companies may involve their social media agencies in marketing efforts, but many fail to see the value in giving them a voice in the larger strategy conversations. Let’s say your brand is conducting customer research.