Retail Focused Brands and E-Commerce
Nearly all of Socialike’s clients have a large retail footprint and a secondary sales channel with Amazon.com. Despite a small percentage of clients’ sales coming from their own e-commerce site, we still consider this independent sales track critical for brand building. Think about your most loyal consumers who tell everyone about
WTF is Going on With Influencer Marketing
Recently at Socialike, we’ve committed a lot of time reviewing our influencer strategy. In doing that review, there was one question we keep coming back to over and over: Is the ROI there for influencer marketing? We still utilize influencers often, but in many cases, we find more value in creating
Facebook Limits Audience Targeting
Facebook Limits Audience Targeting by Ayurvedic Interests and Health and Wellness Categories In late 2021, Meta announced plans for Facebook Ads Manager to begin phasing out several audience targeting options. All planned changes are detailed targeting options, meaning they relate to users’ personal interests and behaviors. Socialike was surprised to discover that
The Desire For Transparency
If you: · Make your own products · Substitute glass for plastic · Responsibly source your ingredients · Take care of your employees Scream it from the mountain tops. In a world where there is so much bull shit out there, knowing who makes your products, where they come from, and if they treat
Take Your Customers, And Your Profits, Back From The OTA’s. Find Them On Social Media.
DIRECT BOOKINGS FROM GUESTS: EVERYBODY WANTS THEM. It’s a huge collective dream, within the whole hospitality industry, to use social media to wrestle the sales funnel away from OTA’s (Expedia, Travelocity), etc. In essence, this is like winning your own customers back, clawing that 15-25% profit back, and getting your