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I'm thrilled to announce the launch of our new podcast: **Retail & Social: Explaining the Connection**! Ryan Rogers (former Target Buyer)  and I met through a shared client, constantly trading nuggets of wisdom. Our mutual curiosity, especially towards the intriguing world of marketing, gave birth to this podcast. We embark

The supplement industry is serious and multifaceted, and there's potential for things to go wrong if your marketing strategy isn't well-rounded. We've gathered some insights and tactics that we've found successful. In this blog post, we'll unpack these strategies and share our experience. The Power of Subject Matter Experts First and foremost,