Marketing Best Practices for Cannabis and CBD Brands
Even though CBD products are really becoming more of a mainstream CPG category these days, marketing them is not as straightforward. Since there are restrictions on using Instagram, Facebook and Google Ads, driving traffic can be challenging. Since we wrote our first article on marketing CBD best practices, limitations on these
The ABC’s of CBD Marketing on Social
Until you know where and how you can talk to your specific consumers, it’s difficult to promote your goods. As discussed in our intro, CBD is now widely on sale in the US in countless products, yet inconsistently marketed, due to the hesitations of the social media platforms. So this
CBD is everywhere. But how do you market it?
CBD. Three little letters. Together, they have become one of the most widely searched-for terms on the web. CBD is being added to coffee, cocktails, chocolate, and even dog treats. According to Forbes magazine, it’s estimated to become a $3 Billion industry by 2021. Almost all US states now permit