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I'm thrilled to announce the launch of our new podcast: **Retail & Social: Explaining the Connection**! Ryan Rogers (former Target Buyer)  and I met through a shared client, constantly trading nuggets of wisdom. Our mutual curiosity, especially towards the intriguing world of marketing, gave birth to this podcast. We embark

**The Dance Between Sales and Marketing** In the bustling world of supplements (and many other brands), an interesting tug-of-war often unfolds between sales and marketing departments. At first glance, their objectives seem identical: drive sales. But the way each department navigates this task diverges, painting a rich tapestry of strategies and

Even though CBD products are really becoming more of a mainstream CPG category these days, marketing them is not as straightforward. Since there are restrictions on using Instagram,  Facebook and Google Ads, driving traffic can be challenging.   Since we wrote our first article on marketing CBD best practices, limitations on these

Facebook Limits Audience Targeting by Ayurvedic Interests and Health and Wellness Categories In late 2021, Meta announced plans for Facebook Ads Manager to begin phasing out several audience targeting options. All planned changes are detailed targeting options, meaning they relate to users’ personal interests and behaviors. Socialike was surprised to discover that