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My Mom Loves Tik Tok

About two years ago, we wrote an article titled “Should You Give An F About Tik Tok.

Looking back on this article, the answer is an overwhelming yes.

For our clients running ads on Tik Tok, we see lower CPC and better reach for similar campaigns being run on Facebook and Instagram. The biggest surprise to most people is the overall demographics of Tik Tok. Over 50% of the users on Tik Tok are above the age of 30, and the fastest-growing age demographic on Tik Tik is 40-49.

Are you considering creating a Tik Tok Strategy?