The Sinatra Test establishes credibility by using a single example, which alone demonstrates credibility in a given domain.
Sinatra: “If I can make it there, I’ll make it anywhere.
If you do the security for Fort Knox, you should be able to land any security contract!
If you cater an event at the White House, you are in the running to cater any event!
If you ran the social media program for a natural products brand that sold to L’Oréal for $400 million, you could execute a social media program for anyone – that was us 🙂