We Launched a Podcast
I'm thrilled to announce the launch of our new podcast: **Retail & Social: Explaining the Connection**! Ryan Rogers (former Target Buyer) and I met through a shared client, constantly trading nuggets of wisdom. Our mutual curiosity, especially towards the intriguing world of marketing, gave birth to this podcast. We embark
Maximizing Influence in Supplement Marketing: A Strategic Approach
The supplement industry is serious and multifaceted, and there's potential for things to go wrong if your marketing strategy isn't well-rounded. We've gathered some insights and tactics that we've found successful. In this blog post, we'll unpack these strategies and share our experience. The Power of Subject Matter Experts First and foremost,
Marketing Supplements is Different
Marketing supplements is different than marketing other CPG brands. It comes with a unique set of challenges that other products do not have to contend with. We are going to assume most people reading this article understand the supplement industry and the nuances of what you can and can not say
Ayurveda & Creativity in Springtime
The 12-second version By incorporating these Ayurvedic principles into our lives during springtime, we optimize our creativity, productivity, and overall well-being. So remember: Eat light, warm, spiced foods to enhance your mental clarity, energy levels, and inspiration Perform spring cleaning to release the old and create space that generates fresh and
How We Do Short-Form Videos
Seemingly overnight, our agency has made some drastic changes in the forms of how we operate. One of the most significant parts of our jobs is now working with creators to create these short-form videos that you see all over social media. I wish I had seen this trend happening two
Six Predictions for 2023
Below are six predictions we have for 2023: The trend to ban Tik Tok will continue to gain momentum; with more and more states banning the app for government workers, this will eventually spill over into the consumer segment. There are very few things in 2023 that garner bi-partisan support. Banning
Retail Focused Brands and E-Commerce
Nearly all of Socialike’s clients have a large retail footprint and a secondary sales channel with Amazon.com. Despite a small percentage of clients’ sales coming from their own e-commerce site, we still consider this independent sales track critical for brand building. Think about your most loyal consumers who tell everyone about
An Ayurvedic Balance To Our Leadership
We’ve spoken before about the importance of Hiring and Balancing Teams with Ayurveda, but perhaps even more important is the idea of operating our leadership according to Ayurvedic principles. Ayurveda champions balance, so we highly emphasize evenness in the leadership styles that head up our team. We are a small company,
We Have Amazing Clients
Today as I sit at my desk, the helm of the social media marketing agency I've worked tirelessly to grow over the past 12 years, I feel immensely proud of all the clients that Socialike represents. But it wasn't always like this. As recently as nine months ago, we took
Hiring & Balancing Teams with Ayurveda
So much of Ayurveda is about energy and balance, and understanding these concepts is beneficial to just about any area of life. At Socialike, we go as far as applying them to who we hire and how we place them within the company. Just like the Myers-Briggs personality test is