Boost your social ads targeting with Trip Consideration
As a hotel, one of the ultimate goals, is getting advertising in front of the eyes of people who are actively planning to travel. Facebook (and Instagram) has added a new feature to their ads platform, that does this exact targeting. Called Trip Consideration, this new targeting feature helps advertisers
How Facebook Affects the Hospitality Industry
Social media has revolutionized the hospitality industry. Instagram helps you showcase your hotel visually and engage with guests. Twitter strengthens your relationships with customers, helps you manage your hotel’s reputation, and lets you handle customer service issues in a humanized way. How does social media search play into this? If you want
How to Manage Customer Expectations with Geotags
If someone is planning a vacation, he or she might look at Yelp or TripAdvisor. Do you know what I do? I search the hotel or resort’s geotags on Instagram. Geotags may eventually eliminate review sites like Yelp and TripAdvisor. Simply put, geotagged social media posts have a level of credibility
With Beacons, Your Guest’s Phone Does The Upselling
HOW FACEBOOK BEACONS WILL CHANGE THE HOTEL INDUSTRY As a hotelier, you want to heighten your guest’s experience. And, in a nice way of course, to upsell as many services as you possibly can. Now you don’t have to leave this challenge to the concierge, or the typical ensuite TV channel
Take Your Customers, And Your Profits, Back From The OTA’s. Find Them On Social Media.
DIRECT BOOKINGS FROM GUESTS: EVERYBODY WANTS THEM. It’s a huge collective dream, within the whole hospitality industry, to use social media to wrestle the sales funnel away from OTA’s (Expedia, Travelocity), etc. In essence, this is like winning your own customers back, clawing that 15-25% profit back, and getting your
Learn From The Best In Hospitality Marketing: Four Seasons’ “Pin. Pack. Go.” Makes Trip Planning A Social Affair
WANT TO GIVE CUSTOMERS A TASTE OF GOOD THINGS TO COME? TAKE A PEEK AT “PIN. PACK. GO.” Who in the hospitality industry wouldn’t welcome a new way to increase your guest’s anticipation for an upcoming visit? “Pin. Pack. Go” service from Four Season Hotels is an example of a new
5 Books That Transformed Our Marketing Strategies, And Why.
THE AGENCY THAT READS TOGETHER, LEADS TOGETHER At Socialike we’re engaged in building businesses through social and digital marketing. But we also have Book Club. This serves a couple of purposes. It creates social bonding time and it gives the CEO, Isaac Brody, (e.g. me), a way to inject lessons about