Marketing Best Practices for Cannabis and CBD Brands
Even though CBD products are really becoming more of a mainstream CPG category these days, marketing them is not as straightforward. Since there are restrictions on using Instagram, Facebook and Google Ads, driving traffic can be challenging. Since we wrote our first article on marketing CBD best practices, limitations on these
Building the Right Online Community
Why targeting niche audiences is crucial to building your community.
Is Expo West Worth It?
As a social media agency, I love going to Expo West. It is something I look forward to all year. I’ve made great friends at Expo West and met some fantastic brands that have turned into clients and those clients have turned into lifelong friends. The lecture series at Expo West
How to Market a Natural Product Business Like You’re Going to Sell It
There are many benefits of managing your natural product business as if you’re going to sell it, even if it’s not your end goal. When you build to sell, you begin to consider high level marketing strategies and view your business through the eyes of a potential buyer, ultimately creating
The ABC’s of CBD Marketing on Social
Until you know where and how you can talk to your specific consumers, it’s difficult to promote your goods. As discussed in our intro, CBD is now widely on sale in the US in countless products, yet inconsistently marketed, due to the hesitations of the social media platforms. So this
CBD is everywhere. But how do you market it?
CBD. Three little letters. Together, they have become one of the most widely searched-for terms on the web. CBD is being added to coffee, cocktails, chocolate, and even dog treats. According to Forbes magazine, it’s estimated to become a $3 Billion industry by 2021. Almost all US states now permit
The Unique Challenges of Influencer Marketing in the Supplements Industry
If you’re marketing supplements, you’re immersed in a highly distinctive — and extremely competitive — sales environment. Influencers can be an intelligent part of your social marketing plan, but as with all aspects of advertising and promoting supplements, things can get tricky fast. First, there’s the FDA. You might believe wholeheartedly
Conversation With A Health And Beauty Buyer
Earlier this month, I went to the UNFI Foxwoods Tabletop Show in Connecticut. These trade shows let me connect with existing clients, network with potential ones, and learn a lot about the natural products industry in the process. I met with a health and beauty buyer, who gave me some
Take a Cold Hard Look. Isn’t Amazon Selling Your Stuff Better?
KEEP YOUR ONLINE STORE, BUT LET AMAZON DO THE WORK. Manufacturers in the natural foods/natural products arena are looking at the same issues-- especially those who have a robust online store of their own. How much should you invest in your online store, and how does Amazon affect your business? Reality: Your
How To Tell A Real Brand Ambassador From An Impostor–In One Easy Number
Brand ambassadors may even charge for their ability to influence their followers. Some are worth it, and some aren’t. The term “brand ambassadors” refers to people who influence their followers on social media. Some are unpaid, and presumably do this just for the pleasure of influencing other people. The second type