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Even though CBD products are really becoming more of a mainstream CPG category these days, marketing them is not as straightforward. Since there are restrictions on using Instagram,  Facebook and Google Ads, driving traffic can be challenging.   Since we wrote our first article on marketing CBD best practices, limitations on these

As a social media agency, I love going to Expo West. It is something I look forward to all year. I’ve made great friends at Expo West and met some fantastic brands that have turned into clients and those clients have turned into lifelong friends. The lecture series at Expo West

Until you know where and how you can talk to your specific consumers, it’s difficult to promote your goods. As discussed in our intro, CBD is now widely on sale in the US in countless products, yet inconsistently marketed, due to the hesitations of the social media platforms.  So this

If you’re marketing supplements, you’re immersed in a highly distinctive — and extremely competitive — sales environment. Influencers can be an intelligent part of your social marketing plan, but as with all aspects of advertising and promoting supplements, things can get tricky fast. First, there’s the FDA. You might believe wholeheartedly

Brand ambassadors may even charge for their ability to influence their followers. Some are worth it, and some aren’t. The term “brand ambassadors” refers to people who influence their followers on social media.  Some are unpaid, and presumably do this just for the pleasure of influencing other people. The second type