How We Do Short-Form Videos
Seemingly overnight, our agency has made some drastic changes in the forms of how we operate. One of the most significant parts of our jobs is now working with creators to create these short-form videos that you see all over social media. I wish I had seen this trend happening two
Six Predictions for 2023
Below are six predictions we have for 2023: The trend to ban Tik Tok will continue to gain momentum; with more and more states banning the app for government workers, this will eventually spill over into the consumer segment. There are very few things in 2023 that garner bi-partisan support. Banning
Retail Focused Brands and E-Commerce
Nearly all of Socialike’s clients have a large retail footprint and a secondary sales channel with Amazon.com. Despite a small percentage of clients’ sales coming from their own e-commerce site, we still consider this independent sales track critical for brand building. Think about your most loyal consumers who tell everyone about
An Ayurvedic Balance To Our Leadership
We’ve spoken before about the importance of Hiring and Balancing Teams with Ayurveda, but perhaps even more important is the idea of operating our leadership according to Ayurvedic principles. Ayurveda champions balance, so we highly emphasize evenness in the leadership styles that head up our team. We are a small company,
We Have Amazing Clients
Today as I sit at my desk, the helm of the social media marketing agency I've worked tirelessly to grow over the past 12 years, I feel immensely proud of all the clients that Socialike represents. But it wasn't always like this. As recently as nine months ago, we took
Hiring & Balancing Teams with Ayurveda
So much of Ayurveda is about energy and balance, and understanding these concepts is beneficial to just about any area of life. At Socialike, we go as far as applying them to who we hire and how we place them within the company. Just like the Myers-Briggs personality test is
Stanford Neurobiologist + Ayurveda
The ancient wisdom of Ayurveda has always advocated for early risers and suggests waking at or before sunrise each day. In fact, Ayurveda prescribes a method for conducting your daily routine to maximize productivity and enhance creativity-effectively optimizing your day’s “flow.” What’s interesting is that modern neuroscience research agrees with
WTF is Going on With Influencer Marketing
Recently at Socialike, we’ve committed a lot of time reviewing our influencer strategy. In doing that review, there was one question we keep coming back to over and over: Is the ROI there for influencer marketing? We still utilize influencers often, but in many cases, we find more value in creating
Marketing Best Practices for Cannabis and CBD Brands
Even though CBD products are really becoming more of a mainstream CPG category these days, marketing them is not as straightforward. Since there are restrictions on using Instagram, Facebook and Google Ads, driving traffic can be challenging. Since we wrote our first article on marketing CBD best practices, limitations on these
Being Creative is Not Easy – We look to Ayurveda
Being “creative” is not always easy. This is true even for the most talented and contemporary marketing agencies. Despite having rooms filled with wildly imaginative, thoughtful, forward-thinking individuals, it can be difficult to constantly come up with innovative and spirited ideas. The creative process is like a river; turbulent to