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Amazon Posts presents digital retailers with a unique opportunity to connect with audiences on a new, social media-like level. But does it actually work? Our team explores the platform's capabilities and functionality.

Student Beans is an e-commerce platform dedicated to online shopping for college and soon to be college students. In their most recently published report (over thirty pages), we learned quite a lot. Our team took those thirty pages and condensed them into a 4-minute read

When marketing on social media the easiest way to get a direct ROI is by driving traffic to your website and converting to sales there. For varying reasons, a lot of our clients prefer to drive traffic to Amazon.   When driving traffic to Amazon, you do lose some of the control

This upcoming back to school shopping season will be unlike any other we’ve seen. Besides all the uncertainty about whether our children will be going back to school or not, one thing we can be sure of is parents that have the means will be buying supplies in droves. No matter

  As most of you have heard by now, Trump’s recent flagged tweets have led him to announce an executive order aimed at big tech and specifically social media companies. You can view Twitter's policies that directly relate to Trump’s content that was flagged here. As of right now, we don’t see this

One of the roles of a leader is to make meetings more productive Everything starts with having the right talent in place. Before I hired senior-level executives I would show up to our internal meetings and not hold myself accountable. Admittingly, I would come to meetings ill-prepared, and instead, use the

TikTok, an app that has become a viral sensation amongst teens and young adults, has given users free creative range to produce and share short videos about the topic of their choice; common themes throughout these videos generally involve users showcasing their lip syncing skills, comedy, and other talents. Similar