Conversation With A Health And Beauty Buyer
Earlier this month, I went to the UNFI Foxwoods Tabletop Show in Connecticut. These trade shows let me connect with existing clients, network with potential ones, and learn a lot about the natural products industry in the process. I met with a health and beauty buyer, who gave me some
How to Manage Customer Expectations with Geotags
If someone is planning a vacation, he or she might look at Yelp or TripAdvisor. Do you know what I do? I search the hotel or resort’s geotags on Instagram. Geotags may eventually eliminate review sites like Yelp and TripAdvisor. Simply put, geotagged social media posts have a level of credibility
Social Media Agencies vs. PR: Who Should Handle Your Influencer Marketing?
Does your brand use a PR company for influencer marketing? The role of public relations has shifted from earned media to wrangling social influencers. But the fact is, influencer marketing has disguised itself as earned media, when in reality it’s a branch of paid social advertising. Because of this, traditional