Pay with a Tweet
Need breeds innovation, as Christian Behrendt & Leif Abraham, creative directors, R/GA, a.k.a. “Innovative Thunder,” can tell you—they’ve created no less than a new social commerce model to spread the word about their book on digital advertising, Oh My God What Happened and What Should I Do? Called Pay With a Tweet, the simple barter system works like this: promote the book on Twitter, and you receive a free copy in return.
Read More